As email marketers, we spend a lot of time worrying about our messages. Are we sending the right message, at the right time, to the right person? Is everything rendering properly? What’s the most eye-catching subject line? And are these darn things even making it into the inbox?
With so much focus on messaging, it’s easy to forget about the foundation of your email program—the quality of your email list. If your messages have been failing to produce the results you want, spend some time analyzing your list itself. … Read the rest
The post Email Campaigns Flopping? It’s Probably Your List appeared first on Fathom.
