Search Engine Marketing NewsWire – May 2011
Are You Data Mining Your Analytics? Web analytics is the science and the art of improving websites to increase our clients’ profitability. It is a science because it uses statistics, data mining...
View ArticleSearch Engine Marketing NewsWire – July 2011
New: Microsoft AdCenter’s Quality Score A few weeks back Microsoft AdCenter released quality scores within the UI and keyword reports. This significant improvement gives advertisers the ability to make...
View ArticleSearch Engine Marketing NewsWire – August 2011
Go Mobile With Your Pay-Per-Click Ads Microsoft has predicted that by 2014, mobile Internet usage will overtake desktop. The time is now to maximize your mobile campaigns, and both Google and Bing are...
View ArticleEmail Campaigns Flopping? It’s Probably Your List
As email marketers, we spend a lot of time worrying about our messages. Are we sending the right message, at the right time, to the right person? Is everything rendering properly? What’s the most...
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