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Search Engine Marketing NewsWire – May 2011

 Are You Data Mining Your Analytics? Web analytics is the science and the art of improving websites to increase our clients’ profitability.  It is a science because it uses statistics, data mining...

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Search Engine Marketing NewsWire – July 2011

New: Microsoft AdCenter’s Quality Score A few weeks back Microsoft AdCenter released quality scores within the UI and keyword reports. This significant improvement gives advertisers the ability to make...

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Search Engine Marketing NewsWire – August 2011

Go Mobile With Your Pay-Per-Click Ads Microsoft has predicted that by 2014, mobile Internet usage will overtake desktop. The time is now to maximize your mobile campaigns, and both Google and Bing are...

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Email Campaigns Flopping? It’s Probably Your List

As email marketers, we spend a lot of time worrying about our messages.  Are we sending the right message, at the right time, to the right person? Is everything rendering properly? What’s the most...

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